10 Steps to Improve Onsite SEO
Onsite search engine optimization (SEO) is integral to any SEO strategy and contains many components. It is not just repetitive use of a particular phase, but a combination of strategies and tactics across the entire website. While it may seem overwhelming at first, the effort is most definitely worthwhile. Let’s go over some quick tips for onsite SEO:
STEP 1: Optimize Title Tags
Title tags are used in search results as the result heading and should contain your primary keyword for the particular page. The meta title should be less than 75 characters in order to be displayed properly across various search engines. You may also want to include your company name or the brand in the titles.
STEP 2: Write Unique Meta Descriptions
Unique meta descriptions will give users (and search engines) more information about what the page contains. This should also include your primary keyword. For the full description to be displayed across the various search engines, make sure that it is under 160 characters in length.
STEP 3: Leverage Heading Tags (H1, H2, H3…)
Heading tags should be used to highlight key areas of your content pages and to communicate the primary and secondary keyword phrases for that page. Heading tags help the search engine (and readers) to organize information and understand the main topics.
STEP 4: Use Your Keywords in Written Copy
After you’ve done your keyword research and know what you are targeting with onsite SEO, you’ll want to incorporate keywords into the copy across your site. Each page should have a keyword focus, whether it is a static content page, blog post, or other content consumed by search engines. Remember, your content should always be written for the reader, not the search engine – so make sure you avoid keyword stuffing.
STEP 5: Optimize Your URLs
URLs should be easily readable for users and should properly identify the page. For example, an article about building a marketing strategy should have a URL like “adaptableworks.com/building-a-marketing-strategy” as opposed to a URL like “adaptableworks.com/post36572/articlecategory7”
STEP 6: Create Alt Tags for Images
Alt Tags are what tell the search engine what each image on the page displays. These are also extremely important for accessibility. When a person is unable to view the visual components of a website, they use screen readers to explain what the website displays. Alt tags should explain the image well and be pertinent to the topic of the page.
TIP 7: Optimize Internal Links
Internal links are beneficial to users and search engines alike. They help establish flow throughout the site and give you an opportunity to optimize for particular phrases through anchor text, which is the copy displayed in the link.
TIP 8: Add Social Sharing
Social sharing will help you distribute information through your user base. Offering social sharing options directly on each page inspires users to share content they enjoy with their network. The more your content is shared, the better it is for your website.
TIP 9: Check for Broken Links
Broken links can be a big issue when it comes to onsite SEO, so be sure to check your site for any broken link issues.
TIP 10: Check for Duplicate Content
Duplicate content can be very confusing for a search engine. How does the engine know which content on two different sites is more reliable? Also, if you own both sites and have content duplicated across them, you are effectively competing with yourself and devaluing both. Check for duplicate content and remove anything you find from all but the original source.
BONUS TIP: Improve Site Performance & Make it Responsive
Site performance as well, as mobile responsiveness, are both factors in how well your site will rank. Search engines want to provide the best experience for their users and part of a great experience is getting the content you seek quickly as well as being able to easily consume that content on any device.
Overall, onsite SEO can be greatly improved by following these 10 tips. Remember, the first and most important step in any SEO strategy is keyword research. Make sure you’ve done your homework there. If you need any help accomplishing these 10 tips for onsite SEO, our team is always happy to help. We can also perform keyword research for you and provide an SEO strategy for your business.